Baby Magic
has been a staple in the child skincare industry since the 1950’s. They have been trusted by parents and mothers alike for 70 years due to their dedication to quality products and affordable pricing. Family owned and operated, they have an understanding of the benefits intimate bonding moments have between babies and their parents. Providing a product that enriches the child’s wellbeing, while also giving a perfect opportunity for parents to have the quality bonding time with their babies, such as bath time, creates ‘cherished memories that last a lifetime.’
Enchanting baby care, brought to life by Baby Magic
Branding Guidelines
Because of the brands longevity in the industry, I chose to rebrand their imagery and style to be more reflective of the time it was formulated. Originally, Baby Magic was put on the shelves in 1951, so I want to incorporate the vintage rubber hose style that reminds people of those ‘simpler’ early American times, and other cartoon imagery to nod towards the immense popularity of cartoons themselves in the 1950’s. Not only that, I decided to illustrate original characters for each scent, adding a fun and recognizable aspect to the brand. This will also be more appealing to the children themselves than the brands current solid color bottles.
The typefaces and logo for the bottles will have a vintage vibe, using thick, playful, and blocky fonts. This will give the brand a whimsical and retro feel that aligns with the new imagery. The bottles' colors will change slightly but still maintain the pastel theme, ensuring instant recognition as a product for babies and young children. Patterns and shapes will accentuate the characters on the bottles, while staying subtle so as not to overwhelm. Negative space will be used to enhance the focus on the illustrations and convey a sense of cleanliness and high-end quality to the consumer.
Softness that touches your baby's skin, magic that touches your heart.
